Ideas in motion.

Design That’s Seen and Felt

I’m a Creative Director based in North Carolina with over a decade in the automotive world, including dealership creative, agency work, and OEM partnerships. I build brands, refine them, and sometimes tear them down to make them stronger. Before that, I guided a college media program across print, digital, video, and publication design.

The best creative work isn’t just seen, it’s felt. I love designing posters, album covers, and apparel that spark emotion. Bold colors, sharp type, and work that stands out instead of blending in.

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Creative Director

There is never a dull day as a Creative Director. One moment it might be developing a cartoon mascot with a custom illustration or writing a new jingle, the next it is searching for the perfect typeface or shaping the tone of the big campaign. I enjoy the entire process, from the first idea scribbled on a napkin to the strategy, collaboration, and execution that brings a full campaign to life.

  • Great work often starts rough. Mood boards, scripts, and logo sketches are where ideas begin to take shape. Art direction is about refining those early concepts and translating them into a clear visual language that carries through every piece of the campaign.

  • Great ideas can come from anywhere. I believe in developing creative teams where people feel supported, challenged, and confident sharing their perspective. By mentoring talent and creating an open environment for collaboration, teams grow stronger and the work becomes better.

  • The best way to lead a creative team is to work alongside them. I stay involved in the process, contributing ideas, reviewing work, and helping solve problems as they arise. Being hands-on keeps the work moving forward and ensures the final product reflects the strongest possible thinking.

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  • Inspiration is everywhere. The media we consume, the people we meet, even a walk down the street. I keep a large collection of reference books covering everything from TV repair manuals to vintage airline brand standards. I love pulling color and composition ideas from unexpected places like classic paintings or a French New Wave film.

  • I have loved TaB since I was a kid. Over the years I built a collection of cans, ads, and memorabilia. The drink was great, but the branding always hooked me. When TaB was discontinued by The Coca-Cola Company in 2021, I even ended up being interviewed about it on CBS Evening News.

  • The best pizza is the one that makes you happy. Personally, I like a slice you can grab with one hand and keep the toppings in place. A good margherita or white pie is hard to beat, though I will happily defend pineapple when the mood strikes. Still, it is tough to top a classic New York cheese slice.