Branding & Identity

Brand work lives or dies by the idea at the center of it. These projects are built around systems that give clients something to grow into, not just a logo to throw on a business card.

Trust The Process

  • BRAND STORY

    Every brand tells a story. Through tone, visuals, and memorable taglines, your narrative connects what you do with why it matters and creates a personality people recognize and remember.

  • TYPOGRAPHY

    From modern sans serifs to expressive hand lettering, every brand has a voice in type. Clear hierarchy, thoughtful pairings, and scalable styles keep your message consistent across every touchpoint.

  • COLORS

    Has logo design left you feeling blue? Don’t sweat it. A defined color system keeps your brand recognizable and flexible, guiding everything from primary palettes to accent colors that add energy and contrast.

  • BRAND GUIDELINES

    With updated branding comes a few ground rules. Clear usage standards keep logos, colors, and typography consistent so your brand shows up strong everywhere it appears.

CASSETTE REWIND 2025 REBRAND

“Pete has a rare ability to turn creative vision into branding that feels both strategic and genuinely authentic. I’ve trusted him with my ‘80s tribute brand because he brings not just serious design talent, but a deep understanding of the history and nuance that give the work credibility and depth.”

Brandon Kirkley, Cassette Rewind